Anyone in a car with a GPS knows the phrase “recalculating.” Once you program your destination and begin your journey, the GPS expects you to follow the path with unwavering trust. The slightest turn from the designated route—a pit stop, a scenic detour, a bite to eat—will cause the GPS to recalculate the route. If I miss a turn and get frustrated, the Garmin’s voice is steady and confident, never losing sight of the path. It’s oddly comforting to know that someone in the car can keep their cool. Interestingly, on my Garmin system, and on all of the GPS devices I’ve encountered in other cars, the voice that calmly says, “recalculating” is always female. Is that merely a coincidence?
CNN.com’s Brandon Griggs recently wrote about the new iPhone 4S feature, Siri,
and its distinctly female voice. Griggs notes that female voices are far more common in talking devices than male voices, and provides some interesting theories on the various reasons why talking computers tend to be female. For instance, Griggs cites Clifford Nass of Stanford University:
“It’s much easier to find a female voice that everyone likes than a male voice that everyone likes,” said Stanford University Professor Clifford Nass, author of “The Man Who Lied to His Laptop: What Machines Teach Us About Human Relationships.” “It’s a well-established phenomenon that the human brain is developed to like female voices.”
Another theory suggests that Hollywood uses male computer voices in suspense and thriller movies to create a sound of “menace,” so perhaps we find the idea of female computers to be more less menacing.
Or the historical theory is that WWII aviators relied on females for navigation, since their voices were easily distinguished from the male voices of the other pilots.
In many BLS courses, including my arts courses, gender roles and gender identity are discussed and debated at length. In fact, last week, my “Big Plays, Big Ideas” class was discussing gender attitudes on war in our examination of the Greek comedy Lysistrata.
So what does the trend of female computers say about gender attitudes on technology today?
Siri in action: