Tag Archives: advertising

Why Venus Can’t Find a Modeling Gig

by Jay Parr

We have a print of Botticelli’s The Birth of Venus hanging on our wall at home, and lately it occurs to me that if Botticelli’s Venus were looking for work as a model today, she would never find a job.

Sandro Botticelli, The Birth of Venus, c. 1486

Sandro Botticelli, The Birth of Venus, c. 1486

I should clarify my credentials here by saying that I am neither a gender-studies scholar nor an art historian. On the gender-studies front, I’m basically just an all-around egalitarian … just feminist enough to recognize my own male-gaze tendencies. On the art-studies front, I did minor in visual art as an undergrad, but my concentration was in photography. I do also have a Master of Fine Arts, but the “art” in question there is putting lies on paper … um … fiction.

Oh, and I have no credentials in the fashion world, either. Beyond, that is, being subjected to its daily assaults along with the rest of us.

Rihanna looks like this?

Rihanna’s everyday look. No, really.

But compare that canonical painting to the images of women that bombard us from all directions today, and you will plainly see that this goddess–the very quintessence of feminine beauty in 1486 when she was painted–need only go through a supermarket checkout to learn just how desperately lacking she is in “feminine allure” today. The cover of any Vogue, Allure, Vanity Fair, or any of the other myriad fashion/celebrity-gossip/consumerist-culture magazines will inform her, without a single word and without a hint of a doubt, that she stands no chance of competing with the professionally made-up, professionally lit, professionally photographed, and professionally photoshopped images of feminine beauty that set the standard today.

Look familiar?

Look familiar?

Just go do an image search on the word “beauty,” and guess what you’ll find. Screen after screen after screen of women’s faces, all obviously (and heavily) coated in cosmetics, professionally coiffed, professionally photographed, and then photoshopped to the point that they bear little if any resemblance to what was actually in front of the camera lens. When I did that search while working on this post, one relatively natural-looking face jumped out at me. So I followed the link to discover that no, she was actually pretty heavily made up, with perfectly plucked eyebrows and perfectly mascaraed lashes and perfectly subtle “natural” makeup, and the hair that was out of place was, in fact, that way by design. Even better, the image was an ad for a full-service spa-salon offering such treatments as laser hair removal, microdermabrasion, skin peels, spray tanning, eyelash perming, and lash extensions. No, really. Eyelash perming. Lash Extensions.

Because that’s what women look like, right? They have thin eyebrows and thick eyelashes and translucent, perfectly-toned skin and plump, moist lips and delicate little noses and big, round eyes and tiny waists and full bosoms that utterly defy gravity.

What I look like when I wake up.

What I look like when I wake up.

Even the hippie-living magazine that somehow found its way into our house is guilty. What’s the biggest headline? SEXY SKIN! What’s the standard set by the cover? A healthy and unusually attractive young woman peering over her naked, smooth-skinned shoulder, with straight white teeth peeking through her smile, subtle “natural” lip color, “natural” makeup on her sun-kissed and lightly freckled cheeks, perfectly threaded eyebrows, and what would not be too much of a stretch to describe as something of a come-hither look in her eyes. Oh, and what was that about the out-of-place hair being that way by design? Yeah.

Birth of Venus detail

Detail of Botticelli’s Birth of Venus

And that is why Botticelli’s Venus cannot find a job. I mean, just look at her. Her brows are okay, I suppose, but her eyelashes are too anemic, and her skin is too motley, and her nose is too crude and lumpy, and her mouth is too small and her lips are too blurry, and her chin is too big, and her jaw is too heavy, and her hair is all split ends and tangles (but not wild enough to be interesting), and with her brownish auburn hair and medium-brown eyes and dun skin-tone, she’s all one washed-out color. No punch. No pizazz. No waifish, delicate, might-be-dead-tomorrow magnetism here. No sir.

And that’s just her face. Look at her figure through the eyes of the porn fashion industry and you’ll see that her belly’s too soft and her waist is too thick and her breasts are both too small and too low, and her shoulders are too sloped, and her arms are too thick, and her hips are too square, and she could use a manicure.

Keira Knightley warming up in her sequined shrug.

Keira Knightley warming up in her sequined shrug.

I mean, she doesn’t look at all like Keira Knightley on this cover of Allure, so heavily made up and post-processed that the closer you look the more she looks like a video-game avatar. Ms. Knightley doesn’t even look plastic here. Because she doesn’t even look that realistic. She looks like pure CGI. Oh, and what’s with the open fly and the sequined bolero jacket with nothing in between? Correction, nothing but body makeup and post-processing. Is this the new fashion? ‘Cuz I work on a campus with a lot of young women on it, and I ain’t seen no one walking around dressed quite like that.

I’m reminded of the first viral video of that Dove “real beauty” campaign, which, despite getting some harsh criticism from pretty much every direction, actually did a little bit to maybe get people thinking about just how realistic the images in that supermarket checkout (or on that billboard) really aren’t. At least for a moment.

Is it any wonder we have a distorted standard of feminine beauty in our culture? When the high-fashion publications and high-fashion advertising bombard us with images that are more fiction than fact? When even the “real” images are so idealized? When Venus herself looks frumpy and plain?

Abraham Lincoln, 1858

Abraham Lincoln, 1858

Not that men in the public eye are entirely exempt from unrealistic standards of (and undue emphasis on) physical beauty. It’s certainly to a lesser extent, and less all-consuming, but I have a feeling that no one who looks like Abraham Lincoln would stand  much of a chance of being elected president these days. The fashion industry does have its unrealistic images of masculine beauty, of course. Open any high-fashion magazine and you’re going to see the images of the guys with their waxed chests and shaped eyebrows and flawless skin, because the ideal for either gender is a post-pubescent physique, minus the hormone-ravaged skin, with prepubescent hair growth (i.e., none to speak of). And the cosmetics industry does keep making attempts to get its toe in the door of the male market, with some success (skin care, shaving accoutrements, deodorants, gray-hair color and the like), but not nearly to the extent that it dominates the female market. A guy who’s out on the weekend unshaven in rumpled clothes and bed head is still just being a guy on the weekend. A girl who does the same thing is being unkempt and needs to clean up her act. No double standard there at all.

Thinking about this issue makes me miss that little Quaker college six miles west of here where I finished my bachelor’s degree. The traditional college years are an age when a lot of people experiment with nonconformity anyway, so combine that with an institution that was founded by nonconformists and actively encourages individuality and nonconformity in its students? It’s a thing of beauty, let me tell you. You’re more likely to find a copy of Adbusters lying around than a copy of Vogue. Attractive young women eschewed cosmetics, cut their hair into wake-and-go hairstyles, grew out their armpits, unibrows, mustaches, and leg hair, dressed in comfortable clothes and comfortable shoes, and headed out to class. Or to question authority. Or both.

I dug around for a while trying to find a picture from those days, but the closest I could come was this image of English-German author Charlotte Roche looking like she could have been one of my classmates there.

Charlotte Roche

Charlotte Roche

Around that time there was a billboard in town for a laser hair-removal “clinic” with a heavily-retouched photo of a hairless young woman in a postage stamp of a bikini, smooth pits open to the camera, with the legend, “You didn’t shave. You didn’t have to.” I wanted to make a spoof of that ad, same image same pose, same bikini, same legend, only with one of my classmates who was just as fit as the model in the original, except, and this is the important part, spectacularly furry.

But we’re all brainwashed. We’re so saturated with the industry’s definitions of beauty that our capacity for critical thinking just doesn’t even bother to kick in, because we see no reason to question it. I don’t think I realized quite how bad it was until just now, when I was doing the search that led to the Charlotte Roche image. Almost everything I found on the internet was ridiculing those women. Because clearly any woman would have to be a bit crazy to admit she had hair in her armpits. Or on her legs. Or in her pants. Or that she had a little bit of fat protecting her abdomen. Or that her breasts were lower than her pectoral muscles.

And that, my friends, is why Botticelli’s Venus can’t find a modeling gig.

Alexandre Cabanel, The Birth of Venus,

Alexandre Cabanel, The Birth of Venus, 1863

Cabanel’s Venus, on the other hand, might manage to find work, at least as a plus-size model. I mean, she does kinda look a little like Christina Hendricks.

Actually, We Can All Just Get Along…And Do Most Of the Time.

by Wade Maki

Who’s out to destroy America? If you believed everything you hear over the next few weeks the answer is just about everyone. Greedy capitalists, lazy moochers, and every candidate running in a competitive race are just some of dangers. Of course if you watch the news you’d also conclude that we’re all about to die from the weather (hurricanes, earthquakes, tornadoes, snow oh my), can’t swim in the oceans (sharks), can’t fly (crashes), and we will be the victims of terrorism, swine flu, computer hacking, identity theft, or sudden onset obesity any minute now.

Similar to how the news exaggerates the risks of daily living, campaigns exaggerate the evil intent of every “other” in society. Luckily, when disasters really do occur most of us get along pretty well (and days without disasters too).

Image

Are the presidential candidates really villains from Batman?

Our predisposition towards cooperation became especially clear to me this summer during a trip to visit family in the hills of northwest Arkansas. On the surface this is a unique region, as you learn when flying into what appears to be nowhere. You land at a very large and modern airport (thanks to Wal-Mart headquarters being in the area). The many small communities contain people from all over the country—most notably retirees seeking warm weather, affordable living, low taxes and a large supply of golf courses.

We stayed with relatives up winding roads in the hills filled with middle class houses and large trees. During the second night of our stay we experienced a very fast and violent storm. The power went out after dark and we experienced the “what do we do without electricity” quandary faced by those too used to technology. Luckily, I had an iPad to light the way until we found a flashlight and got candles lit. As there wasn’t much to do, we grabbed a flashlight took a midnight stroll to see what had happened.

Quickly we realized that this was not a unique idea as there were people roaming all over the neighborhood (in the dark the bouncing flashlights were visible for blocks). Trees were down everywhere. Not just small Imageones but massive trees lay across yards, power lines, and on top of homes as well. It was bad and everyone was making sure everyone else was okay. We hadn’t made it a block before running into a man with a flashlight strapped atop his head by his shirt and his long wet hair hanging down his bare shoulders looking for the chainsaw he had set down along the street. This was the first, but not last person, who in the middle of the night was already getting to work helping neighbors get massive trees removed from damaged homes.

All night and most of the next day we heard the roar of chainsaws as the cleanup continued. People from outside the neighborhood were driving around offering their services to those needing tree removals (some were professionals, others just a guy with a saw trying to make a buck). It is at a time like this you realize that the “greedy capitalist” you hear during campaign season is a good thing to have around when an 8’ wide oak tree is crushing your roof.

For most of the next day power was out (the company workers were doing their best) as a mixture of Imagevolunteers and for profit professionals assisted those in need. One elderly couple had a very large tree crash right into their bedroom. Luckily they weren’t home. Rather than wait to contact them, or wait for an insurance assessor, that same mix of neighbors and professionals got together, removed the tree from the house and put a tarp on the roof to protect this couples’ home from further rain.

There were no bad guys that day. Despite the different political yard signs around, no one viewed anyone else as out to destroy America. When something really bad happened it was amazing how everyone (volunteers, for profit professional, neighbors, etc.) just did what needed doing. As a microcosm of society it is a good reminder of just how well most things work (which is the real magic given how many things could go wrong).Image

Sure there are problems, differences, and our decisions about what policy or person to support can make things better or worse. For the most part though, society is full of pretty good people trying their best, in their own way, to get what needs doing done. Something to remember as you experience the drumbeat of doom from political ads and “news” outlets—We can and do get along just fine…most of the time.

Who is on First: Ambiguous and Loaded Language

By Wade Maki

“Who is on first? Yes, he is.” The classic comedy bit plays on ambiguity in language.  In this case the ambiguity is just the unfortunate result of the situation (people named “Who” and “What” are difficult to talk about).  A great many problems are caused by ambiguous language in which two or more meanings may be found in the same wording. Vast amounts of philosophical disputes revolve around language disputes. What exactly did you mean by X?

Do you believe in God? This seems a simple question, but what does it mean to “believe” in something? Does belief entail: that it is true, that it is likely true, that it is possibly true, that I just hope it true, or even that I just want to be true? The word is unclear and any question involving it invites answers aimed at one of these standards leaving great possibility for confusion between questioner and answerer.

Sometimes ambiguous language is just the unintended result of vague expression. In other cases it results from careless expression. As evidence, here is how a team of students recently reported on a conflict between two companies:

“Throughout the process, this firm created monetary problems for their company explaining why they decided not to provide their services to them.”

While the team knew to what the words “this, their, they, and them,” applied, there was no way for the reader to decipher this meaning given that there were at least two subjects that each word could refer to.

In other cases ambiguous language is a deliberate tool to deceive. Examples from politics and advertising are numerous where, by design, language is selected because it has dual meanings one, which is technically true, and the other which isn’t true but the speaker hopes the listener will accept as true. President Clinton’s famous legal defense about perjury included the curious claim “it depends upon what the meaning of the word ‘is’ is”. You know language is in trouble when “is” becomes ambiguous.

Rather than focus on political ambiguity in language, a subject deserving of its own post, consider how advertisers utilize it. Below are two labels from the same product line called “ecosense” (in two shades of green). When you see this what do you think of? Once you’ve answered the question read the small print at the bottom. Then look at the second version, which represents the updated advertising language. Notice how they changed the small print to be even more ambiguous than the first.

What is going on with these ads is called “greenwashing” whereby an attempt is made to convey an environmental product when, in fact, it is not an environmental product. In the examples above the advertiser plays on both the ambiguity of the phrase “ecosense” and of the color green. The eco in ecosense could mean ecological and/or economical just as the green could mean environmentally friendly and/or affordable. As the small print indicates in the first ad (which was the original label) only the economical portions are true.  However, since the product would sell better if people thought it was environmental this original small print was altered to be more ambiguous. Now it tells you that ecosense means economical sense it leaves an open question as to the environmental impact of the product. People who don’t read the small print (a significant number) would reasonably conclude that the product was environmentally friendly and even those who read the second label may reach that same conclusion.

Thus far the examples have involved language which could have two or more meanings. There is another form of ambiguity in language where meanings are smuggled into language without actually being said.  What comes to mind when I tell you Jones is an environmentalist? For many people the word itself brings with it images of hippies, tree huggers, people diving atop whales to save them from harpoons, Prius owners, or a host of other behaviors. As a result a lot of people say “I’m not an environmentalist” before adding, “but I care about the environment.” This is as logical as the woman who says: “I believe in equal rights, but I’m not a feminist.”

Confusions in such cases come not from the words themselves, but from outside ideas the listener associates with the words. Thus, most conservatives don’t call themselves “environmentalists” as that says SUV burning, un-showered,  neo-hippie. Instead, conservatives are more likely to use the term “conservationist”.  What is the difference? Not a whole lot if you only look at the words and know that both seek to protect parks, air, water, and nature.  Of course the term conservationist also carries additional connotations to some listeners such as, in full Teddy Roosevelt tradition, enjoying nature by using an elephant gun to blow away every creature in the natural world for the trophy wall.

A lot of conflict, confusion, and deception occurs because of ambiguity in either the meaning of language or the smuggling in of additional notions. What one person says can be innocent to one listener but racist/homophobic/offensive to others. The solution isn’t easy. Being aware of ambiguity and smuggled notions goes a long way, but not far enough. If you were running for president and want to protect parks, air, water, and nature what word do you use? If environmentalist and conservationist each scare a third of America what word do you use? This helps explain the tortured use of language in politics.

Thinking, Adapting, and Thinking

By Marc Williams

Eric Ries

Eric Ries, author of The Lean Startup, has some bold ideas about entrepreneurship.  In a recent interview for Wired magazine online, Ries argues that old adage “right place at the right time” is not a formula for business success:

 “There was a study done in the early 20th century of all the entrepreneurs who entered the automobile industry around the same time as Henry Ford; there were something like 500 automotive companies that got funded, had the internal combustion engine, had the technology, and had the vision. Sixty percent of them folded within a couple of years.”

Ford, according to Ries, was simply better at adapting to changing circumstances than his competitors.  It wasn’t the quality of his original idea, which wasn’t at all unique, but rather his willingness to change his idea.

A contemporary example Ries uses is Dropbox, a file-sharing program that allows uses to sync files and folders online—and allows users to designate folders as public, private, or shared with only selected users.  Dropbox didn’t begin with a massive PR campaign—it started small, adapted to what its small customer base wanted, and experienced overwhelming growth because they continued to adapt.

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Watch live video from Startup Lessons Learned on Justin.tv

So what can teachers do to help prepare students for a world in which adaptability is key?  In my online courses in the BLS program at UNCG, I typically utilize at least one assignment that requires revision.  Sometimes it is easy to focus on obvious errors—mechanics, spelling, grammar, punctuation, syntax, et cetera.  When reading student writing, I challenge myself to look for the ideas and challenge my students to strengthen, support, or even reconsider those ideas.    In what other ways can teachers promote adaptability in the classroom?

Maybe Almost Probably the End of Harry Potter (perhaps)

By Marc Williams

Harry Potter and the Deathly Hallows Part II

The eighth and final installment of the Harry Potter film series is to be released this week, one of the most eagerly anticipated films in years.  It has generated excitement reminiscent of the release of the second generation of Star Wars films.  Indeed, tickets for Friday’s opening began selling out in the U.S. several days ago–a week ahead of the July 15 premiere–making it one of the fastest-selling films ever.

The opening is bittersweet for many fans who would like to see the series continue and at the July 7 London premiere of the final film, author J.K. Rowling left open the possibility of future Potter stories. While her statement doesn’t indicate that more stories are imminent, the possibility is tantalizing for fans.

In the meantime, serious fans await Rowling’s online venture, Pottermore, which won’t be fully available to the public until October but promises some new Potter content that has not been previously available.

Here’s J.K. Rowling on Pottermore:

Fans can also visit Universal Studios in Orlando, Florida, home of the Wizarding World of Harry Potter, a very impressive theme park treatment of Rowling’s vision that allows fans to immerse themselves in the world of Potter.

What are “liberal studies” anyway?

By Marc Williams

This entry begins the official blog life of UNCG’s Bachelor of Arts in Liberal Studies program.  We’ve begun our Facebook life with some discussions on education.  Perhaps it would be worthwhile to begin our blog with the term “Liberal Studies.”  What exactly does that mean?

Image from "Education in Ancient Greece," Michael Lahanas

The phrase derives from artes liberales (“liberal arts”), which describes the kinds of knowledge (“arts”) that free citizens (“liberated”) should possess. This definition of liberal arts can be traced from Ancient Greece all the way through the Middle Ages.   Artes liberales can be contrasted with artes illiberales, which refers to a kind of education intended specifically for economic gain (such as vocational training).    The branches of knowledge that comprise the liberal arts include mathematics, music, literature, logic, rhetoric, grammar, and oratory.  In this regard, a “liberal studies” education is intended to be broad in focus and inclusive of a variety of disciplines.

Most universities today offer degree programs with a liberal arts structure. First-year university students are often surprised by how many courses are required outside of their intended field of study.  “How will a philosophy course help me if I want to work in advertising?”

One answer to this question comes from a recent Carnegie Foundation study, recently outlined on Businessweek.com by William M. Sullivan:

More than ever, American business needs leaders who are creative and flexible enough to innovate in a complex, competitive, global economy. The recent near-collapse of the world economy underscores the importance of business professionals who can act with foresight and integrity, aware of the public impact of their decisions. [...].

The Carnegie Foundation study found that undergraduate business programs are too often narrow in scope. They rarely challenge students to question their assumptions, think creatively, or understand the place of business in larger institutional contexts. […] .

The study, soon to appear as Rethinking Undergraduate Business Education: Liberal Learning for the Profession (Jossey-Bass/Wiley), went in search of business programs that set out to provide students with more than tools for advancing their careers, as important as those tools are. [...].

Not surprisingly, this report suggests business programs include a healthy dose of liberal arts courses—courses that specifically develop the analytical and critical thinking skills required to deal with ambiguous and complex questions, as well as courses that manage to connect to the business curriculum.  These critical thinking, analytical, and creative skills are precisely the focus of the Bachelor of Arts in Liberal Studies program at the University of North Carolina at Greensboro.  To learn more, please visit http://www.uncg.edu/aas/bls.